Strider Website Redesign

Role: Creative Lead / Senior Design Manager
Focus: Digital Design · Art Direction · Design Systems
Scope: Website Redesign · Component Library · Content Experience

I led a ground-up redesign of the Strider website, creating a scalable digital design system and component library to establish a stronger and more modern brand experience, and streamline future page creation.

Design System

To make the new site easier to scale, I established the foundational rules for typography, spacing, grid, buttons, interactions, and reusable components. The component library allowed designers and marketers to create new pages quickly while maintaining consistency across the site.

BLOG

I restructured the blog around content discovery, adding featured posts, filtering, sorting, a backend tagging system, and a more robust article template. The detail page introduced read time, author information, richer media support, and a sticky table of contents.

ABOUT US

The new About Us experience combines storytelling, editorial layouts, and interactive moments to create a more engaging introduction to Strider. I designed the page as part of the broader digital system, balancing a distinctive brand expression with flexible components that could scale across future pages. I also directed a photoshoot of the Strider HQ to add more relevant imagery to the page.